Growth through foresight, customer value and commercialisation
How to thrive in uncertainty?
Succeeding in an uncertain operating environment requires the ability to anticipate change and understand evolving customer needs. It also calls for the capability to commercialise services and lead sales towards systematic growth.
We use scenario thinking to anticipate changes in the operating environment. Through customer insight, we ensure that products and services deliver value to both existing and new customers. We support the commercialisation of solutions and build the structures needed for effective collaboration and leadership across sales and marketing.
Why choose After as your partner?
1
Our experience in customer-centric business development, proven approach.
2
Strateginen ajattelu yhdistettynä käytännönläheisiin ratkaisuihin ja toimintaan.
3
Ketterä ja osallistava kumppani, korkea asiakastyytyväisyys: NPS 89 vuonna 2025.
After founders
35 years of combined experience in building successful business, commercialising services, customer-centricity, digitalisation and sustainability.
Mariann Karimaa
Customer insight and experience | Strategic choices | Commercialisation | Sales activation
As a strategist, I help companies turn vision into a concrete growth path. I activate organisations to work towards shared objectives. I have 15 years of experience in business development, particularly with industrial companies and growth-oriented organisations.
I believe that combining customer insight, business logic and creative thinking creates sustainable competitive advantage. Working together is key: it ensures ownership and strengthens organisational capabilities.
My expertise includes growing service business, developing customer experience, sales activation, commercialising new services and transformation support. I also support companies through 4–6 month interim engagements, couple of days per week.
Sohvi Salmelin
Strategy | Foresight | Customer value | Commercialisation | Go-to-Market
I am a strategic yet hands-on business developer. Over 20 years of experience in building commercial success across multiple industries provides a strong foundation for clarifying direction and commercialising services.
Growth is built when organisations turn their focus outward: towards customers’ current and future needs. Foresight is a way to envision the desired future and succeed in uncertainty. I have studied futures research and bring scenario thinking into our collaborations.
My background as VP, Marketing at Helen and Product Manager at KONE ensures a strong command of customer-centric development and commercialisation processes. I also undertake longer interim engagements, supporting companies with commercialisation, marketing and portfolio development.
More time for strategic thinking, together
AI is transforming the way we work. As routine tasks become automated and more data is available, time is freed for insight, strategic thinking and decision-making.
We use AI in our work safely, when it improves efficiency, impact and outcomes. At the same time, we create space for collaborative ideation, discussion and making the right choices together.
Agility and expertise from our network
The network economy and ecosystems are reshaping business and opening up new opportunities. Not everything needs to be done in-house: partnerships allow you to focus on where the most value is created.
Our network includes more than 10 experts and partners. We always find the best team and ensure your organisation continues the developments after the collaboration.
Our mission: Capturing tomorrow’s business
We help Finnish companies succeed and grow sustainably amid global uncertainty and constant change.
Together with our customers, we foresee the future and understand changing customer needs. We support organisations in making data-driven, strategic decisions and actions that move them towards their objectives.
We capture tomorrow’s business. Today.
The After network
Our network includes more than 10 freelancers and partners. Are you a top expert in your field and interested in working with us? See the skills we look for below and get in touch.
Our core expertise.
- Strategy and foresight
- Brand and customer experience
- Customer insight and qualitative research
- Quantitative research
- Concept design
- Service and business design
- Segmentation
- Leveraging AI
- Sustainable business development
- Business case modelling
- Change leadership
Our network extends our skillset.
- Data analytics
- Machine learning
- Process optimisation
- Prototyping and testing
- Visual design
- Coaching and mentoring
- Sustainability reporting and emissions accounting
The story behind the name After
What does business look like after change?
After symbolises our ability to prepare for what comes next – business after change, external shocks and unexpected events. We map the desired future state beyond disruption. We believe that the future is shaped by intentional action, not only reacting to change.
